laqshya-media-group
The virtual jury meet will be chaired by Anupam Katheriya, CEO, Cholayil Private Limited
The agency bagged 4 golds, 6 silver metals and 12 bronze across categories for their outstanding work
The billboards feature brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez
e4m Staff Apr 11, 2024 4:52 PM
The campaign features comedian Zakir Khan and actor Jacqueline Fernandez
The right is for advertising placements both inside the terminal and on the landside
The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations
e4m Staff Feb 12, 2024 1:07 PM
The campaign was crafted with the aid of the agency's in-house proprietary tool, SHARP
The group will be entrusted with 360-degree marketing duties
exchange4media Staff Nov 3, 2022 12:08 PM
This 60-day-long campaign comprises 750 high-impact OOH sites
exchange4media Staff Sep 5, 2022 12:33 PM
Through ‘NewsCoverage.in, the PR vertical of Laqshya Media Group will offer its clients the best-in-class press release distribution services and media coverage platform
exchange4media Staff May 18, 2022 1:41 PM
The project will be executed as per the directions of Aaditya Thackeray, state Minister of Environment & Tourism
exchange4media Staff Sep 6, 2021 8:32 AM
DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers
Noel Dsouza Feb 22, 2021 8:31 AM
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Noel Dsouza Jan 5, 2021 8:52 AM
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year
Noel Dsouza Dec 22, 2020 9:05 AM
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase
Noel Dsouza Dec 21, 2020 8:26 AM
Bhandari will be taking ‘a sabbatical due to personal exigencies’
exchange4media Staff Nov 4, 2020 3:43 PM
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Noel Dsouza Oct 28, 2020 8:23 AM
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends
Noel Dsouza Oct 26, 2020 8:59 AM
Economic indicators for August and September indicate that the recovery of the Indian economy is underway
exchange4media Staff Oct 19, 2020 2:14 PM
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
Noel Dsouza Oct 14, 2020 9:16 AM
Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment
Noel Dsouza Sep 30, 2020 8:42 AM
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
Noel Dsouza Sep 28, 2020 8:35 AM
OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery
Noel Dsouza Aug 26, 2020 9:05 AM
OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown
Noel Dsouza Aug 17, 2020 9:00 AM
The #S Campaign aims to create awareness about staying safe during COVID
exchange4media Staff Aug 14, 2020 12:27 PM
As per Laqshya Media Groups Exclusive Research about 136 districts, comprising 139,641 villages, likely to lead the economic revival process
exchange4media Staff Aug 3, 2020 2:32 PM
The campaign by Laqshya Media Group shows, if done right, the OOH medium can create an impact that will remembered for a long time
Noel Dsouza Jul 14, 2020 8:17 AM
OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium
Noel Dsouza Jun 29, 2020 8:18 AM
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood
Noel Dsouza Jun 19, 2020 8:27 AM
Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back
Noel Dsouza Jun 3, 2020 8:24 AM
OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order
Noel Dsouza May 18, 2020 8:43 AM
COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown
Noel Dsouza May 6, 2020 8:55 AM
Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic
Noel Dsouza Apr 29, 2020 10:02 AM
Laqshya Media Group has set up the sanitizing stations as a CSR initiative aimed at protecting frontline warriors
exchange4media Staff Apr 27, 2020 6:18 PM
Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2
Noel Dsouza Apr 13, 2020 8:48 AM
At the e4m NEONS OOH Conference, Alok Jalan, the MD of Laqshya Media Group, discussed the need for government regulation in the OOH industry, measurement metrics and aligning OOH with digital
exchange4media Staff Mar 16, 2020 8:30 AM
The newly introduced exchange4media OOH 40 Under 40 event will be held on March 12 at Taj Santacruz, Mumbai
exchange4media Staff Jan 23, 2020 2:20 PM
The MD of Laqshya Media Group, Jalan shares insights on their recent campaigns, in-house measurement tool SHARP and predictions for 2020 in OOH
Noel Dsouza Jan 3, 2020 8:24 AM
