Madison IES launches Duratech Cement with events across 21 towns in three States

Over a span on 17 days, the agency hosted events in Madhya Pradesh, Uttar Pradesh and Bihar to promote Prism Cement’s newest offering

by exchange4media Staff
Published: Jul 30, 2015 11:47 AM | 1 min read

Madison IES launches Duratech Cement with events across 21 towns in three States

Madison IES, the activation and experential unit of Madison OOH and Madison World completed a large scale project that was conducted across 21 towns in India to launch Prism Cement’s Duratech Cement.

The agency demonstrated its execution capabilities and prowess by executing events over a span of just 17 days across towns in Madhya Pradesh, Uttar Pradesh and Bihar, where a total of 39,000 dealers of Prism Cement attended the launch. Each event started with a performance of Ganesh Vandana, followed by the product launch and product presentation by the Prism Zonal Head.

Commenting on the project, Saumen Roy, General Manager, Madison IES, said, “We have been working with Prism Cement for a few years and are delighted to be a part of this important launch of Duratech. It was a huge operational challenge to execute this event across 21 cities in 17 days, but I am glad that the event was a huge success.”

Madison OOH is a part of Madison World and operates several brands including MOMS, Platinum Outdoor, activation specialist - Madison IES, rural specialist - Anugrah Madison, Out-Sel and Entrust. Madison OOH group handles marquee clients like Mondelez, Samsung, Asian Paints, Kotak, Omkar, Marico, Raymond, Toyota, ITC Foods, Aircel, Idea, amongst many others.

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