NEONS OOH Conference: Abhinav Iyer to speak about Muthoot Group’s work on the OOH front
Iyer, GM Marketing & Strategy at Muthoot Group, will speak on the topic ‘Innovation on Display’, sharing the group’s developments on the marketing front & the work they have done in the OOH space
The Muthoot Group believes that OOH plays a critical role when it comes to communicating with the target audience. The brand has never shied away from going heavy on regional branding and always left a lasting impression. With over 5000 branches across India and 60 regional marketing heads, the brand serves more than two lakh customers each day.
Abhinav Iyer, GM Marketing & Strategy of The Muthoot Group will be one of the speakers at the tenth edition of NEONS OOH Conference. He will be sharing his thoughts on Innovation on Display - OOH’s wide range of formats, sizes, locations, and technologies provide unlimited opportunities to surround and immerse consumers. These success stories illustrate the tremendous strategic and creative potential of OOH.
“I will be sharing some interesting numbers about Muthoot Group’s which are quite startling developments on the marketing front. We have started making this shift in the last two years wherein we have started looking at OOH with a different lens altogether. I’ll be referring to some very interesting works that we have done in the out of home space,” Iyer shared.
The group has been doing a lot of out-of-home work in the national as well as regional space. It has undertaken branding on metro’s, stadiums and during Kumbh Mela too. The brand has acquired the semi-naming rights for the Greater Kailash Metro station in Delhi and built a hard-to-miss presence.”We particularly focus more on national level properties, large format, something which can help us create a flagship property within the space. So, that’s how we actually hand-picked on semi-naming rights,” Iyer shared.
The tenth edition of the NEONS OOH Awards and Conferences is set to provide a platform for all OOH stakeholders to deliberate upon the new growth avenues and collaborate to make the industry bigger and reach the growth goals.
The conference to be held on March 12-13, 2020, at Taj Santacruz, Mumbai will be followed by an award ceremony where OOH industry leaders will be felicitated.
Watch this space for more updates on NEONS Awards 2020: https://e4mevents.com/ooh-awards-2020/
