“Outdoors should become the Maruti 800 of the business. It has to be a volume business”
Farid Kureshi, CEO, Times OOH, says Outdoor has been around for 60 years, but there are a lot of issues that need to be sorted out, like lack of research, professional people, and investment. It’s a mom and pop shop kind of business even today and extremely fragmented. Logically, things should improve when the industry comes out with better products as eventually one has to look at advertisers as consumers.
Farid Kureshi, CEO, Times OOH, says Outdoor has been around for 60 years, but there are a lot of issues that need to be sorted out, like lack of research, professional people, and investment. It’s a mom and pop shop kind of business even today and extremely fragmented. Logically, things should improve when the industry comes out with better products as eventually one has to look at advertisers as consumers. more...
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