Pawesome: Petcare brands go creative with installations at pet festival
From quirky selfie spots to dog-friendly water dispensers, Pet Fed 2023 in Delhi saw brands going all out to get noticed
From quirky selfie spots to dog-friendly water dispensers, petcare brands went creative with their brand installations at the Pet Fed 2023 in Delhi.
While on one side was Harley’s Corner providing free nutrition consultation, Just Dogs gave away free bandanas for every four-legged angel, and Flying Fur gave pets a makeover on wheels. While all this was going on at one end, there were also talent shows and fashion walks by the fur babies. In a nutshell, the expanse of NSIC grounds Okhla transformed into a heaven for pet parents and pet lovers for a weekend.
Most fascinating part was that every dog owner got to put up a consent sticker on their pet’s leash. If they’re friendly and like to be petted, a green colour tag said ‘Pet Me’, and if they’re moody or picky about being touched, an orange tag said ‘Ask First’.
Here are some of the most innovative brand installations team e4m came across at Pet Fed 2023: Just Dogs Supertails Flying Fur Drools:
