Spotify wraps building with poster for ‘Feel the music’ campaign
Th 360 degree building wrap featured various artists like Diljit Dosanjh, Ed Sheeran and more
Spotify recently launched a campaign titled ‘Feel the music’ that brings listeners closer to their favourite artists by bringing forward behind-the-scenes moments. There are over 35 local and global artists whose behind-the-scenes footage of recording and performing songs will be a part of the campaign.
To amplify the same, a building in Green Park, Delhi was wrapped with ‘Feel the music’ poster featuring a monochromatic collage of various artists like Diljit Dosajh, Arijit Singh, Ed Sheeran, Coldplay and more.
“Music making is an art that takes numerous hours, practice sessions, artists, instruments, and emotions. As listeners, we come to love that music and artist, but often do not know the effort that went into making that song - the passion, the hard work, the love, the pain. The new Spotify Premium campaign,‘Feel The Music’, is about that creative process, so that listeners truly feel connected to the songs in the best way possible”, said Neha Ahuja, Director, Head of Marketing, India- Spotify in a press release.
