"There should be transparency & rationalisation in pricing in OOH advtg"

Creative implementation is currently missing in the OOH space; maybe someone could start a marketplace for hoardings. Lack of ROI measurement is also a big challenge, says Amarjit Singh Batra, CEO, OLX India

e4m by Abhinna Shreshtha
Published: Jan 16, 2014 9:23 AM  | 1 min read
Google News Icon Follow Us
"There should be transparency & rationalisation in pricing in OOH advtg"
  • e4m Twitter

Creative implementation is currently missing in the OOH space; maybe someone could start a marketplace for hoardings. Lack of ROI measurement is also a big challenge, says Amarjit Singh Batra, CEO, OLX India More

Read more news about Out of Home, Internet Advertising, Marketing, Digital Media, TV Media

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook, Youtube & Google News

Follow our WhatsApp channel
Published On: Jan 16, 2014 9:23 AM 
Tags e4m

Featured

Latest