Times OOH wins advertising rights for Mumbai Metro Line 3
The mandate includes exclusive advertising rights across 27 stations and 31 trains
Times Innovative Media Ltd (Times OOH) has announced its exclusive advertising mandate for Mumbai Metro Line 3.
Awarded by Mumbai Metro Rail Corporation Limited (MMRCL), the mandate includes: Exclusive advertising rights across 27 stations and 31 trains, approximately 20,000 sqm of advertising space, station semi-naming rights from Cuffe Parade to Aarey.
“Mumbai Metro Line 3 is set to revolutionize the city's public transportation system, offering a seamless travel experience for millions of commuters. It will connect major touchpoints, including corporate and leisure hubs, transit networks, and high-traffic locations, boasting the highest ridership of any metro line in India. Utilizing our expertise in out-of-home media, we plan to implement innovative and sustainable advertising solutions that enhance the commuter experience and provide exceptional value to our clients,” the company said in a release.
“With the advertising rights for Mumbai Metro Line 3, Times OOH aims to transform this critical transit route into a dynamic platform where brands can engage with a diverse and captive audience. Our strategic plan includes the careful placement of advertising assets to ensure unparalleled visibility and reach, facilitating impactful brand interactions through digital media. This initiative underscores our dedication to innovation and excellence in out-of-home advertising, striving to create a seamless and engaging experience for commuters while delivering exceptional value to our advertising partners,” the release added.
"We are honoured to partner with Mumbai Metro Line 3 and manage their advertising rights," said Shekhar Narayanswami, CEO of Times OOH. "This partnership highlights our expertise and commitment to delivering cutting-edge advertising solutions that benefit brands and enhance the commuter experience."
"Times OOH's successful partnerships with transit authorities across India have set a benchmark in the OOH advertising industry. The exclusive rights for Mumbai Metro Line 3 cement our reputation as an industry leader, poised to create impactful advertising experiences that resonate with millions," added Shekhar.
