Titan’s ‘Life is now’ goes outdoor
Adz Edge has set in motion the outdoor media campaign for Titan’s ‘Life is now’ initiative
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Published: Apr 19, 2012 9:43 AM | 1 min read
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Adz Edge has set in motion the outdoor media campaign for Titan’s ‘Life is now’ initiative. The objective of the campaign that was launched in Mumbai was to create mass visibility via multiple touch-points and create top-of-mind recall.
Post extensive research of the cityscape, the AdzEdge team identified relevant locations across the city that met the brand's objectives for this campaign.
Large format billboards, bus shelters and mobile vans across Andheri Pump Side, Bandra, Cadell Road, JVPD Cicle, Tulsi Pipe Road and Thane Teen Haat Naka were used for the campaign to reach out to the relevant audiences. Bus shelters were localised to give the closest dealer information encouraging walk-ins.
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