"Transparency of prices and measurement remain barriers in OOH industry"

Innovations have also not kept up with brand aspirations. There are great ideas, but do-ability on scale often becomes a challenge, says Bhaskar Choudhuri, Director - Marketing, Lenovo India

e4m by Abhinna Shreshtha
Published: Dec 30, 2013 7:43 AM  | 1 min read
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"Transparency of prices and measurement remain barriers in OOH industry"
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Innovations have also not kept up with brand aspirations. There are great ideas, but do-ability on scale often becomes a challenge, says Bhaskar Choudhuri, Director - Marketing, Lenovo India More

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Published On: Dec 30, 2013 7:43 AM 
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