Aditya Birla Capital promotes Darshana Shah as Head - Marketing and CX

Shah was earlier the executive vice president - digital, marketing and customer experience at the company

by exchange4media Staff
Published: Dec 1, 2022 4:33 PM | 1 min read

Aditya Birla Capital has promoted Darshana Shah to the new role of Head, Marketing (CMO) and Customer Experience. She was earlier the executive vice president - digital, marketing and customer experience at the company.

About her new role, Shah in a LinkedIn post wrote, “Never did I ever imagine of leading a brand, marketing and CX of this large NBFC who have welcomed me as an outsider to be a part of its health insurance business 6.5 years back and now gave me the opportunity of leading from the top.”

Before joining Aditya Birla Capital, Shah was Senior Vice-President, Marketing and Visual Merchandising at Hyper City Retail. Earlier, she was General Manager-Marketing Communications at Reliance Retail.

In the past, she has also worked at Future Group, Shoppers Stop, NIIT and Boston Software & Technologies.
Shah will take succeed Ajay Kakar as the CMO. Kakar retired from the company last month.