marketing-news
Vishal Pawar was earlier leading the Replacement Sales as Vice President
Arnab Roy will move to Greater Atlanta for the new role, effective September 1, 2024
Sohini Ganguly Jun 26, 2024 4:34 PM
Prior to this, Ankit Kapoor was with Ananta Capital as Chief Marketing Officer
e4m Staff Mar 4, 2024 11:00 AM
Prior to this, Aditya Babbar was Senior Director-Head Product & Marketing at the company
e4m Staff Mar 4, 2024 10:41 AM
Shalabh Dang’s last assignment was with Red.Health as Chief Revenue Officer
e4m Staff Feb 21, 2024 4:36 PM
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
e4m Staff Feb 21, 2024 4:10 PM
As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready
e4m Staff Jan 14, 2024 6:00 PM
Minhaz Fatima joins MyMuse after leading the brand, social and creative vertical at Fi
Air India Express launched its sonic identity across touchpoints, with a festive twist to its inflight music
e4m Staff Dec 26, 2023 6:22 PM
The relationship will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners
e4m Staff Dec 26, 2023 5:40 PM
The pizza chain has unveiled a new look, which captures the essence of being a companion for every joyful moment, the company said
e4m Staff Dec 19, 2023 6:47 PM
Tiger Shroff to promote Kapiva Ayurveda’s shilajit-led ayurvedic solutions for men
e4m Staff Dec 15, 2023 4:48 PM
Ruchira Jaitly, Chief Marketing Officer, Diageo India, speaks to e4m Editor Naziya Alvi Rahman about the company's innovative strategies and the unique challenges & opportunities in the Indian market
Naziya Alvi Rahman Dec 14, 2023 7:49 AM
The ‘See Brilliantly, Live Brilliantly’ campaign captures relatable moments in everyday life of four aging adults whose life experiences are compromised because of cataract
exchange4media Staff Aug 26, 2023 5:00 PM
Celebrities now defined as people who get compensated Rs 40L or equivalent value annually for appearing in ads or have a following of 500,000 or more on any single social media handle
exchange4media Staff Aug 9, 2023 3:19 PM
The theme of the upcoming edition is ‘Rethink, Reimagine, Reinvent: The Future of Health & Wellbeing Marketing’
exchange4media Staff Aug 7, 2023 9:01 AM
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%
Nilanjana Basu Aug 1, 2023 8:37 AM
In a fun chat with e4m, the Vice President of Marketing at Burger King India tells us about his life beyond work
exchange4media Staff Jul 8, 2023 8:51 AM
The announcement of the association was followed by a TVC created by DDB Tribal
exchange4media Staff Jun 16, 2023 3:28 PM
During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees to experiment and make mistakes to foster innovative thinking
exchange4media Staff Jun 15, 2023 4:04 PM
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts
Tanzila Shaikh Jun 15, 2023 9:00 AM
The brand has opened job opportunities for copywriters, art & design experts and trade marketing experts
exchange4media Staff Jun 13, 2023 3:36 PM
The campaign urges consumers to carry ready-to-eat food packets from Haldiram's to enjoy a home-away-from-home experience during their trips
exchange4media Staff Jun 11, 2023 4:00 PM
The awards recognize and honour digital marketing leaders for their impactful strategies, campaigns and innovations
exchange4media Staff Jun 8, 2023 8:51 AM
Larah aims to reflect the modern Indian woman with the new brand tagline, ‘My Home My Way’
exchange4media Staff May 28, 2023 6:00 PM
The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them to regain consumer trust, say experts
Shantanu David May 25, 2023 8:41 AM
The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers
Kanchan Srivastava Apr 18, 2023 8:58 AM
The 'deinfluencing’ video claims Cadbury Bournvita has excessive sugar content and other ingredients that can cause harmful diseases like cancer
exchange4media Staff Apr 10, 2023 6:30 PM
In an exclusive conversation, Zepto’s Chief Marketing Officer Amritansu Nanda talks about their viral campaign ‘Nahi Milega’
Tanzila Shaikh Apr 4, 2023 9:02 AM
Nath, Swiggy’s Head of Brand Marketing, is exiting after a stint of a year
Anupama Sajeet Mar 29, 2023 9:03 AM
At the Pitch CMO summit Mumbai, Co-founder of Profitwheel Vivek Bhargava delivered an insightful session on the way their platform works and how brands need to know their customers’ mind
exchange4media Staff Mar 27, 2023 8:25 AM
In an exclusive chat with exchange4media, Sunder Balasubramanian, the new Chief Marketing Officer of Myntra, spoke about the platform's marketing strategies, & more
Tanzila Shaikh Mar 10, 2023 6:53 PM
The mineral water brand will be the Official Hydration Partner of the team
exchange4media Staff Mar 2, 2023 2:34 PM
The brand hopes Neha’s association will encourage mothers to make conscious clothing choices for their children
exchange4media Staff Feb 20, 2023 3:55 PM
As recession and new RBI norms bring uncertainties for the Buy-Now-Pay-Later industry, experts discuss what could change in terms of marketing and how the sector can make best use of advertising tools
Nilanjana Basu Feb 13, 2023 8:53 AM
A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach
NATIVE CONTENT Feb 10, 2023 3:51 PM
Pushkaraj Vartak has been promoted to Chief Financial Officer
exchange4media Staff Feb 10, 2023 8:47 AM
Apurva Sircar, Head of Marketing at Bandhan Bank, talks about their new campaign featuring Sourav Ganguly
Shantanu David Feb 9, 2023 8:41 AM
The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio Bharat
Tanzila Shaikh Feb 3, 2023 9:25 AM
She has earlier worked with agencies, including Ogilvy TBWA and FCB Ulka
exchange4media Staff Jan 30, 2023 2:52 PM
At the e4m-GroupM Let’s Play: Sports marketing summit, a panel of experts discussed the potential of the sports industry in India, fan engagement and more
exchange4media Staff Jan 19, 2023 1:48 PM
Dentsu and Kantar release findings of a study exploring the role APAC marketers play in achieving corporate sustainability ambitions and SDGs
exchange4media Staff Jan 16, 2023 3:21 PM
