Leeford Healthcare appoints Tiger Shroff as brand ambassador
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
marketing-news
WPL 2026 sponsorship spends may hit Rs 130 cr: No longer a ‘test’ match for brands?
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
FMCG marketers gear up for higher ad spends in 2026—with a reworked playbook
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
Santoor: The soap that didn’t wash away its identity
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
Ceat elevates Vishal Pawar as Senior Vice President - Global Sales and Supply Chain
Vishal Pawar was earlier leading the Replacement Sales as Vice President
News24 appoints Mini Harrison as Senior Vice President-Sales
Mini Harrison was earlier with ZMCL
Arnab Roy appointed Global Category President for Coca-Cola
Arnab Roy will move to Greater Atlanta for the new role, effective September 1, 2024
Ankit Kapoor named Head of Marketing & International Business at Parle Agro
Prior to this, Ankit Kapoor was with Ananta Capital as Chief Marketing Officer
Aditya Babbar elevated to VP & Head Product - Marketing at Samsung Mobile
Prior to this, Aditya Babbar was Senior Director-Head Product & Marketing at the company
Care Hospitals appoints Shalabh Dang as Chief Sales & Marketing Officer
Shalabh Dang’s last assignment was with Red.Health as Chief Revenue Officer
MRSI launches new socio-economic classification system ISEC
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
e4m Pride of India: Fourth edition to celebrate dynamic brands of Tamil Nadu
The summit will be held on January 24 in Chennai
On Sankranti, Maxkleen's campaign shows gratitude to house helpers
As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready
MyMuse appoints Minhaz Fatima as Head of Brand Communications
Minhaz Fatima joins MyMuse after leading the brand, social and creative vertical at Fi
Air India Express unveils brand sonic identity
Air India Express launched its sonic identity across touchpoints, with a festive twist to its inflight music
Coca-Cola extends partnership with ICC for eight years
The relationship will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners
Domino's pays a cheesy tribute to pizza in new campaign
The pizza chain has unveiled a new look, which captures the essence of being a companion for every joyful moment, the company said
Kapiva Ayurveda ropes in Tiger Shroff
Tiger Shroff to promote Kapiva Ayurveda’s shilajit-led ayurvedic solutions for men
We want our consumers to drink better, not more: Ruchira Jaitly, Diageo
Ruchira Jaitly, Chief Marketing Officer, Diageo India, speaks to e4m Editor Naziya Alvi Rahman about the company's innovative strategies and the unique challenges & opportunities in the Indian market
Alcon’s film on cataract surgery talks about celebrate the joys of life with clear vision
The ‘See Brilliantly, Live Brilliantly’ campaign captures relatable moments in everyday life of four aging adults whose life experiences are compromised because of cataract
ASCI broadens definition of celebrities to include social media influencers
Celebrities now defined as people who get compensated Rs 40L or equivalent value annually for appearing in ads or have a following of 500,000 or more on any single social media handle
e4m Health & Wellness Marketing Conference & Awards: Fourth edition on August 9
The theme of the upcoming edition is ‘Rethink, Reimagine, Reinvent: The Future of Health & Wellbeing Marketing’
Brands may spend 15-20% more on Onam advertising this year
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%
e4m ChillOut: Weekend is when life happens, says Prashant Sukhwani
In a fun chat with e4m, the Vice President of Marketing at Burger King India tells us about his life beyond work
Kiara Advani roped in as brand ambassador for Galaxy chocolates
The announcement of the association was followed by a TVC created by DDB Tribal
'History has shown data-led decisions have the highest probability of success'
During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees to experiment and make mistakes to foster innovative thinking
EORS-18 Marketing: How roping in celebrities helped Myntra
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts
Chaayos looks to expand marketing team
The brand has opened job opportunities for copywriters, art & design experts and trade marketing experts
Haldiram's Pack Kiya Kya?, asks new campaign from the company
The campaign urges consumers to carry ready-to-eat food packets from Haldiram's to enjoy a home-away-from-home experience during their trips
MPL 2023: JetSynthesys acquires franchise rights of the Ratnagiri Jets for Rs 8.3 crore
Ace Ranji all-rounder Azim Kazi will lead the team
e4m Digital Marketing Leaders Awards: Inaugural edition on June 9
The awards recognize and honour digital marketing leaders for their impactful strategies, campaigns and innovations
Larah Opalware by Borosil launches film to unveil new brand identity
Larah aims to reflect the modern Indian woman with the new brand tagline, ‘My Home My Way’
Return of Shein, BGMI and more: Can they win back customers?
The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them to regain consumer trust, say experts
Smaaash appoints Avanish Agarwal as Consulting CMO
Agarwal's last stint was at Nisa Experience
Fame & Fortune: Celebrity investors become the new powerful marketing tool for startups
The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers
Cadbury Bournvita responds to 'taiyari diabetes ki' video
The 'deinfluencing’ video claims Cadbury Bournvita has excessive sugar content and other ingredients that can cause harmful diseases like cancer
‘Nahi Milega came from the Indian consumers who face this disappointment every day’
In an exclusive conversation, Zepto’s Chief Marketing Officer Amritansu Nanda talks about their viral campaign ‘Nahi Milega’
Swiggy’s Saurabh Nath moves on
Nath, Swiggy’s Head of Brand Marketing, is exiting after a stint of a year
Naveen Murali moves on from Pepperfry
Murali was with Pepperfry for more than a year
Brands need to know what their best & most profitable customers look like: Vivek Bhargava
At the Pitch CMO summit Mumbai, Co-founder of Profitwheel Vivek Bhargava delivered an insightful session on the way their platform works and how brands need to know their customers’ mind
Explore the era of agility at Pitch CMO Summit Mumbai 2023
To be held tomorrow, 10 am onwards
Targeting as per cohort is the marketing mantra for Myntra now: Sunder Balasubramanian
In an exclusive chat with exchange4media, Sunder Balasubramanian, the new Chief Marketing Officer of Myntra, spoke about the platform's marketing strategies, & more
Bisleri signs three-year deal with Delhi Capitals
The mineral water brand will be the Official Hydration Partner of the team
One Friday ropes in Neha Dhupia as brand ambassador
The brand hopes Neha’s association will encourage mothers to make conscious clothing choices for their children
Not later but now: Marketing strategies that BNPL sector needs in a risky economy
As recession and new RBI norms bring uncertainties for the Buy-Now-Pay-Later industry, experts discuss what could change in terms of marketing and how the sector can make best use of advertising tools
The Big Fat Retention Love Story, brought to you by WebEngage
A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach
Wiggles elevates Prashant Kohli as CMO
Pushkaraj Vartak has been promoted to Chief Financial Officer
‘Dada made a perfect pairing for Bandhan Bank’
Apurva Sircar, Head of Marketing at Bandhan Bank, talks about their new campaign featuring Sourav Ganguly
Tejash Kothari elevated as Head of Marketing at BBC News
He was earlier Marketing Manager, Asia Pacific
The time of making just 2-3 TVCs is over: Arnab Roy, Coca-Cola
The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio Bharat