Disney+ Hotstar ropes in Google's Shalini Poddar as Head of Ad Sales
She replaces Gulshan Verma who had quit Disney+ Hotstar in July to join JioAds as CEO
Google's Shalini Poddar has joined Disney+ Hotstar as EVP — Head of Ad Sales, as per her updated LinkedIn profile. She replaces Gulshan Verma who had quit Disney+ Hotstar in July to join JioAds as CEO. The current teams of Ad Sales, Sales Strategy, Brand Lab, Client Success & Media Ops, and Ad Tech, Data & Partnerships will henceforth report to her.
In this role, she will be responsible for the ad sales revenue and strategy for Disney+ Hotstar. She will lead a team of 140+ people across all aspects of the ad business from Business Planning, Sales, Sales Strategy including pricing and formats, Revenue Management, Operations, Data Partnerships, Programmatic, Brand Lab, Measurement/ROI and Customer Marketing.
At Google, she was Head of Business Development, Google Play Apps — India, South East Asia & Australia. She had an eight-year stint at Google, having joined the company in July 2013 as Industry Manager — Telecom, Gaming, and Payments.
Shalini has 17 years of experience across Consulting, Strategy, Business Development, Sales, Partnerships, and Marketing.
