Hemanshu Makatia joins Starcom as AVP (Buying & Investment)
Makatia was with GroupM previously as Senior Business Director
Senior programmatic buying professional Hemanshu Makatia has announced on LinkedIn that he has joined Starcom as AVP (Buying and Investment).
Makatia was previously with GroupM as a Senior Business Director from February 2020 to January 2023.
The marketing professional has a background in programmatic buying, RTB, business operations, online account management, media planning and buying and publisher development.
He has also worked with ZEE5 as its lead for Adtech and Programmatic Partnership. In 2016, Makatia founded XQube Media, an independent ad-tech buying platform unifying publishers, advertisers, trading desk and media agencies.
