Vigyeta Agrawal moves on from Jio Cinema
Agrawal was Head of Marketing for Jio Cinema’s entertainment division
Vigyeta Agrawal, Head of Marketing for Jio Cinema’s entertainment division, has decided to move on, according to highly placed sources. Agrawal’s stint at Jio Cinema lasted close to five years, having joined the company in 2019.
Agrawal led marketing for the entire entertainment vertical and worked on JioCinema’s Women’s Premier League and Indian Premier league campaigns. She was also leading Consumer Insights.
Prior to joining Viacom18-owned Jio Cinema, Agrawal had a long innings at Amazon, leading platform marketing for their largest category-mobiles & accessories. In the past, she had worked with Fever FM and HT Media.
e4m reached out to Viacom18 for the official confirmation of the news, but is yet to get a response.
