Concito to be Astrum’s preferred partner in Bangladesh

Astrum and Concito, Bangladesh’s trailblazer in integrated communication services, has signed a ‘preferred partnership’ agreement in New Delhi.

India and Bangladesh have long enjoyed a natural synergy in business and trade, reflected in a robust USD16 billion bilateral trade market as of 2023. This strategic collaboration further strengthens its partnership by providing unmatched access and acumen to clients in both markets.

Established since 2009, Concito's integrated communications expertise spans PR, events, digital marketing, content and design services, perfectly complementing Astrum's multi- disciplinary approach. This partnership provides a powerful edge – the collective acumen of multidisciplinary professionals driving breakthrough thinking. Leading Concito is Manjeno (Amit) Raihan Khan, a visionary leader and award-winning campaigner lauded in the industry. This partnership, built on a shared commitment to seamless service experiences to their clients through the rigor of application to convert ideas into outcomes.

“The World Bank projects a combined GDP of $10 trillion by 2030 for the Indian subcontinent presenting a massive opportunity for clients. However, navigating the local reputation, risk, and regulatory landscape will be mission critical to succeed” says Ashwani Singla, Founding Managing Partner, Astrum. “Combining Astrum's research-based expertise with that of Concito's, we are creating a force multiplier for clients looking to gain a competitive edge in the fastest-growing region in the world right now. It echoes our recent Sri Lankan partnership, solidifying our commitment to capitalizing on South Asia's economic surge,” he adds.

Echoing the sentiment, Manjeno Raihan Khan, CEO of Concito said " We are thrilled to partner with Astrum and Ashwani as he was instrumental in the founding of Concito. Astrum’s unique expertise in research, particularly their concept of 'WinningKnowledge' through bespoke studies, perfectly complements our own focus on client empowerment. Our collaboration allows us to offer a powerful differentiator of research-based, multidisciplinary strategic communication solutions. This integrated approach is essential for navigating South Asia's complex markets. Together, we'll ensure our clients not only establish a foothold but also build sustainable, reputable presences that also secures their license to operate in this dynamic region.”