“Just as India is converging with the global economy, so is the PR industry”
Bill Rylance, President & CEO, Burson-Marsteller Asia Pacific/Middle East, feels that India is rapidly changing in the way it looks at the public relations profession, and its emerging role in the entire communication spectrum. He emphasises that a PR firm needs to be consistent on a worldwide basis -- there has to be one company, one team and one culture.
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Published: Dec 19, 2007 6:14 AM | 1 min read
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Bill Rylance, President & CEO, Burson-Marsteller Asia Pacific/Middle East, feels that India is rapidly changing in the way it looks at the public relations profession, and its emerging role in the entire communication spectrum. He emphasises that a PR firm needs to be consistent on a worldwide basis -- there has to be one company, one team and one culture.
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