‘PR industry reeling under a perception problem’
The PR industry is reeling under a perception problem, notwithstanding the fact that many disciplines that are offshoots of PR, such as Opinion Research, have gained the desired respectability and credibility, much more than PR itself, says Khalid Jamal, Principal Consultant & CEO, Orion PR. The stumbling block to PR’s full-fledged growth has been the peripheral approach of practitioners.
The PR industry is reeling under a perception problem, notwithstanding the fact that many disciplines that are offshoots of PR, such as Opinion Research, have gained the desired respectability and credibility, much more than PR itself, says Khalid Jamal, Principal Consultant & CEO, Orion PR. The stumbling block to PR’s full-fledged growth has been the peripheral approach of practitioners.
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