“PR is a critical driver for managing perception & increasing brand awareness”
Girish Rao, VP-Sales & Marketing, LG Electronics, holds that PR has been successful in establishing LG as the industry spokesperson and a leader across all segments. According to him, corporates are fast recognising the effectiveness of PR since it is considered more impactful than advertising as anything that appears as an article in a newspaper has greater credible value
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Published: May 23, 2006 7:49 AM | 1 min read
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Girish Rao, VP-Sales & Marketing, LG Electronics, holds that PR has been successful in establishing LG as the industry spokesperson and a leader across all segments. According to him, corporates are fast recognising the effectiveness of PR since it is considered more impactful than advertising as anything that appears as an article in a newspaper has greater credible value
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