The big news this week undoubtedly was Dream11 bagging IPL 2020 title sponsorship rights.
Through the week we covered this closely along with other related developments. We also had the unveiling of the Pitch Madison Mid-Year Report.
Festive quarter will see most categories back in the advertising game, industry experts have said. Sharing perspectives on the Pitch Madison Advertising Mid-Year Report, experts said while Digital and TV are leading in the recovery path, IPL and festive season will mark the beginning of normalcy for AdEx.
Dream 11 has given into BCCI’s condition and agreed for one-year title sponsorship rights. BCCI has refused a three-year term suggestion by Dream11 as the cricket board feels it will get more in sponsorship money in the next season when the COVID-19 threat subsides.
We also learnt from sources that Tata Sons’ approach towards the title sponsorship right from the word go was of extreme caution, given the current market scenario.
Meanwhile, Delhi Capitals appointed JSW Group as its Principal Sponsor.
We also extensively covered developments around TRAI and the NTO 2.0 hearing. The Bombay high court will now hold the next hearing in the NTO 2.0 case in September.
