The GroupM ESP Sporting Nation Report 2021 also noted that mobile gaming saw accelerated growth in consumer engagement
Mumbai Indians retained the top spot in the franchise brand rankings for the fifth consecutive year, with a brand value of Rs 761.0 crore, down 5.9% from last year
Gurjeev Singh Kapoor, President - TV Distribution, India and International, Star & Disney India, talks about the factors that have led to the growth of Star Sports network
It all started with IPL 2020 when established brands were sidelined by startups, like Dream11 and Unacademy, to dominate the league in the sponsorship game
Television viewership for the tournament reached 31.57 million average impression, making IPL 2020 the most successful season ever
According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar
As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was on top among the common brands
The innovation will allow users to video chat with friends while watching the Live Stream of matches all on a single screen
The campaign also aims to amplify the launch of Kotak MyTeam Debit and Credit cards
Complaints against eight such advertisements have been registered over the past one month
Through this campaign, the brand endeavours to become an inclusive part of consumers at home, cricket watching experience
Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year
The app experienced a surge of 44.4% traffic volume of active users during the opening match
The food ordering app has also launched catchy anthems for the fans of the IPL
Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put across the right communication this IPL and cutting through the clutter
The film is a part of a larger campaign on the thought of ‘Asli Mazaa Andar Se Aayega’
As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million people, registering 233.9 billion viewing minutes in the first four weeks of the tournament
While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability to make it happen in a tough market scenario
As part of the celebrations, some fans will get to interact with their favourite Dream 11 IPL 2020 players
The brand has taken sponsorship of Super 4s on IPL and is betting big on digital media
The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property
The campaign is currently live on IPL and other networks
The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints
The report for the first 25 matches of IPL 13 reveals avg ad volumes grew by 8% this season with 30 new categories; Oppo India leads in top 10 advertisers
Art-E Media has created four TV commercials with the cricketers
Manoj Tiwary, Laxmi Ratan Shukla, Boria Majumdar, Gautam Bhattacharya, Sanjeeb Mukherjea, Saradindu Mukherjee and Debasis Dutta to brighten up all matches with their expert views
To cut through the IPL clutter, the brand is using a combination of TV, Hotstar and TV-to-Mobile targeting app
In its latest series of ads, Lenskart.com plays on the word ‘Ghati’ to represent its dual meanings
Sudhakaran shared that Sonata managed to fetch a spontaneous recall of 3% and aided recall of 21% by its association with IPL 2019
Over 20 new categories came on board this year. Among the new categories, ‘Cellular Phone Service’ topped the list, followed by ‘Corporate-Sports’
We bring you a roundup of the news that made headlines this past week
As per the report, OTT has witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar
The anthem has been added on Instagram Reels and the brand has also partnered with Roposo to further engage with the audiences
The report by Elara Capital also states further recovery for pricing in the GEC genre is expected only after the IPL is over as the latter has extracted a huge chunk of ad budget
Continuing its tradition of featuring India’s beloved gulab jamun uncle, Swiggy uses the same plot, barriers and theme this year too
Swiggy Instamart will also host engaging contests on digital and social channels in partnership with RCB to celebrate fans' passion for their team
The partnership manifests as an exclusive hub on the Dailyhunt platform, giving users access to original CSK content packed with team photos, vignettes and videos
Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging
The number of advertisers and brands in IPL 13 has increased by 23% and 14% respectively when compared to the previous season
Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles
The former Indian opener will share his views on the ongoing IPL in Viru Ki Baithak
The campaign films have been crafted by Lowe Lintas and highlight the brand’s trust and ease of ordering-in
We bring you a roundup of the news that made headlines this past week
The actor has been roped in for a two-year deal and will feature in two commercials during the course of the IPL 2020
As a part of this association, Delhi Capitals players have put brand APL Apollo logo on the front of their jerseys
Official Team Partner of Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad
The kit comprises 2 combos namely the Hitman Combo and Pandya Brothers Combo
The life insurance company has signed an official sponsorship agreement with the sports news site
With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself
The team has already matched its 2019 thanks to new and old sponsorship deals