With a total value of Rs 2,000 crore, the GIGL will see over 7 million players and 3.5 million winners over the two-month tournament period, i.e, from March 24th to May 29th, 2022
The cricketer will represent muvin across 360-degree campaigns, which kickstarted with a muvin x Hardik Pandya digital film on the brand's digital & social properties