Ninety One announces new brand campaign ‘Engineered for More’
The campaign has been conceptualised in partnership with Sideways Consulting
abhijit-avasthi
MyGlamm listens to what women want, says Shraddha Kapoor in the brand's first TVC
The TVC establishes a very simple fact that women like to be heard through a fun play on MyGlamm being the best listener for women
How Sideways survived Covid despite a ‘no full-monty pitch’ policy
Abhijit Avasthi, Co-Founder, Sideways, on the big account wins, his process with the clients and much more
We now know how our kind of madness works: Abhijit Avasthi
The Co-founder of Sideways Consulting on the company’s 5-year journey with 50 odd marquee brands as clients, and what it took to establish credentials in a non-traditional ad agency mould