abhijit-avasthi

Ninety One announces new brand campaign ‘Engineered for More’

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The campaign has been conceptualised in partnership with Sideways Consulting

exchange4media Staff May 10, 2022 7:19 PM

MyGlamm listens to what women want, says Shraddha Kapoor in the brand's first TVC

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The TVC establishes a very simple fact that women like to be heard through a fun play on MyGlamm being the best listener for women

exchange4media Staff Aug 3, 2021 12:53 PM

How Sideways survived Covid despite a ‘no full-monty pitch’ policy

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Abhijit Avasthi, Co-Founder, Sideways, on the big account wins, his process with the clients and much more

Neeta Nair Oct 12, 2020 9:20 AM

We now know how our kind of madness works: Abhijit Avasthi

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The Co-founder of Sideways Consulting on the company’s 5-year journey with 50 odd marquee brands as clients, and what it took to establish credentials in a non-traditional ad agency mould

Srabana Lahiri Aug 5, 2020 9:19 AM