The network is driving communications on TV for the league across 50 channels in the movies, music, regional GECs and news genres
Brands like SportGully, 1NE, and Baskin-Robbins in the sponsor list
The mandate is a multi-layered and multi-year mandate for the upcoming Abu Dhabi T10
The series will premiere on 19th November on Colors Cineplex SD (Hindi), Colors Cineplex HD (English), Rishtey Cineplex (Hindi), Voot and Jio
Abu Dhabi T10 will take place from Jan 28 to Feb 6, satiating the growing demand for ‘cricketainment’ internationally
All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony Ten 3 in Hindi
This association will take the tournament to new heights in terms of reaching a wider fan base