NBF demands immediate release of audience data of news channels
NBF also calls upon BARC to not come under the pressure of vested interests and hold back the release of ratings
Date-wise News
Enterprise Ireland retains Kaizzen as their PR agency
The mandate was won following a multi-agency bid
NBA requests BARC to extend data blackout, seeks details on ‘cleansing’
It remains to be seen if BARC defers the release of news viewership data and how it impacts the business that has been working with stagnant ad rates for more than 3-4 months now
Ogilvy & BIG FM launch initiative to raise safety of birds’ awareness on Uttarayan
BIG FM RJs will interview a talking Parrot who will respond to the RJ on the issue
Impact Digital Power List: Sanjiv Mehta, Vineet Jain share digital journey of their brands
Sanjiv Mehta took the first position, while Sanjiv Puri and Vineet Jain were ranked second and third respectively in the Impact Digital Power Business 100 List announced on Wednesday
Rizzle associates with Rapper Big Deal to help creators scale their fan base
The association kicked off with #SRKFlow Challenge on Rizzle which gained tremendous attention, affirming the perfect blend of the song and the app
BARC assisting ED to understand TRP case
The top management of BARC is assiting the Enforcemnet Directorate to unravel viewership manipulation case
dentsu integrates iProspect & Vizeum to form end-to-end global media agency
The company hopes to merge Vizeum’s media strategy and planning, storytelling, and brand-building capabilities with iProspect’s digital expertise, audience knowledge, and performance mindset
'Signal beats WhatsApp, FB, Instagram in India app downloads'
Signal was downloaded 3.3 million times compared to WhatsApp's 1.7 million downloads between Jan 5 & 11
ABP Ananda curates exclusive line-up for West Bengal Assembly Elections
Under the umbrella branding of ‘Banglar Bidhan 2021’, the channel will be bringing the latest updates about the Bengal to its viewers
Vedanta's SFA launches new logo in virtual event
Sesa Football Academy has a rich legacy of over 20 years in Football development through grassroot training programs
Eros Now announces streaming and branding partnership with 2020 Abu Dhabi T10 tournament
Abu Dhabi T10 will take place from Jan 28 to Feb 6, satiating the growing demand for ‘cricketainment’ internationally
SEBI restrains CNBC Awaaz's Hemant Ghai from dealing in securities
Reports say that the bank accounts of two of Ghai's family members have been frozen after SEBI alleged violation of its fair trade regulations
No AIR station is being closed anywhere in any state: Prasar Bharati
Prasar Bharati further announces that it is moving ahead with its plans to strengthen the Akashvani, All India Radio, and AIR Network with several key projects during 2021-2022
Essence launches media health check service
Essence Media Health Check enables marketers to access the agency’s digital media capabilities, technologies and automation tools
Shemaroo MarathiBana celebrates first anniversary with wishes from movie celebrities
Famous personalities from Marathi film industry including Mahesh Kothare, Mrinal Kulkarni, Siddharth Jadhav and Makarand Anaspure graced the occasion with their presence
Amitabh Prasad appointed as CEO of Sterlite Power Brazil
Prior to joining Sterlite Power, Prasad has held leadership roles in Indian, African and European markets for organizations like Airtel, British Telecom, Ericsson, Tata, DuPont and Xerox
Kunal Pradhan elevated as Managing Editor of Hindustan Times
Pradhan will now oversee all editions of the publication
Leo Burnett wins creative mandate for Vega
The account will be handled by the agency's New Delhi office
CBFC chief bats in favour of OTT regulation at parliamentary comm meet
Led by Congress MP Shashi Tharoor, the committee had met on Wednesday to review the functioning of the CBFC
Adfactors PR forms 'Millennial Board'
The 16-member shadow board comprises millennials under 30 who will support the firm's senior leadership with Gen-Y perspectives
Google to pause political ads on Jan 14
In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential inauguration
Uday Shankar teams up with Lupa Systems' James Murdoch for tech & media venture
The two have previously partnered for Star India
Decoding the ‘Mutation of Marketing DNA’: e4m Conclave on January 18
Mark Read, Per Pedersen, Kent Wertime, and Preeti Reddy among leaders who will grace the event this year
Impact Digital Power Business 100 List: HUL’s Sanjiv Mehta takes top position
Sanjiv Puri ranked second and Vineet Jain third
Jaswinder Singh joins TV9 Network as VP, Special Projects and Events
Prior to this, events industry veteran Singh has worked with Wizcraft and Jagran Solutions and has managed some of the globally acclaimed IPs and properties around the world
RAM Ratings Week 46-49: Fever FM leads in Mumbai, Delhi
BIG FM topped in Bangalore and in Kolkata
WhatsApp print campaign: Ad ticks many boxes, but does it convince?
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users
Will brand Hrithik work its magic for 'Fighter' promotions?
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film
WhatsApp in a catch-22 situation over the new privacy policy
The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms