Digital ad insertions dropped in two consecutive quarters: TAM report
Amazon India was the top digital brand in terms of digital ad insertion
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Digital ad insertions up over 2X in Jan-March ’22
As per TAM AdEx Digital Advertising Quarterly Report for Jan-Mar’22, while Software category dominated Jan-Mar’22, ecom-financial services was the new entrant in the top 10 categories
While TMC led digital, BJP championed traditional media with max ad inserts: TAM
BJP's inclination towards print, radio and TV in 2021 polls is in stark contrast to its 2016 stance where it led in digital ad insertions for the state elections
Ad insertions of top 10 brands rose to 20.8% in week 23: BARC
In the brand's category, Ajio.com is the new entrant with 14,443 insertions
First week of COVID-19 saw 4.81% jump in ad insertions: BARC India
The Coronavirus advisory for maintaining hygiene led to a spike in brand insertions in the hand wash or liquid soap category
BARC India Week 9: Advertisers register 27% dip in ad insertions
The top ten brands saw a decline of 24.68% in the number of total ad insertions
Advertisers register 1.31% jump in ad insertions: BARC India
As per BARC data for Week 4, brands have witnessed a 5.43% increase in total ad insertions compared to previous week; while HUL tops among advertisers, Lux Toilet Soap leads among brands