As per TAM AdEx Digital Advertising Quarterly Report for Jan-Mar’22, while Software category dominated Jan-Mar’22, ecom-financial services was the new entrant in the top 10 categories
BJP's inclination towards print, radio and TV in 2021 polls is in stark contrast to its 2016 stance where it led in digital ad insertions for the state elections
As per BARC data for Week 4, brands have witnessed a 5.43% increase in total ad insertions compared to previous week; while HUL tops among advertisers, Lux Toilet Soap leads among brands