addressable-tv
Industry players say Addressable TV has an audience in the metros and non-metros, and has an edge in advertising due to the personalised content and real-time data insights
Chehneet Kaur Mar 20, 2024 9:02 AM
Geo Granularity, developed by GroupM Nexus’s Finecast, will enable more precise audience reach and ad spend optimisation
exchange4media Staff Jun 15, 2023 11:56 AM
