The Screen Test: Addressable TV brings its A-game to Advertisers Industry players say Addressable TV has an audience in the metros and non-metros, and has an edge in advertising due to the personalised content and real-time data insights Chehneet Kaur Mar 20, 2024 9:02 AM
GroupM launches hyperlocal audience targeting solution for addressable TV Geo Granularity, developed by GroupM Nexus’s Finecast, will enable more precise audience reach and ad spend optimisation e4m Desk Jun 15, 2023 11:56 AM