Pocket FM raises $103M in Series D funding
The funding is led by Lightspeed Ventures, with Stepstone Group also participating
Date-wise News
Govt notifies fact check unit under IT rules
The unit has been created under the PIB
Unacademy’s campaign has Sachin Tendulkar cheering for students ahead of exams
Unacademy Centre's new campaign highlights the role of mentorship and guidance in shaping the futures of young aspirants
IPL 2024: Confirmtkt becomes official ‘Train Ticketing Partner’ of RCB
ConfirmTkt's brand logo will feature on the trousers of RCB's official and training jerseys
Dentsu India partners with Arthur D. Little
In its initial phase, the alliance will partner with the C-suite and promoters across businesses in the Automotive & Mobility space
Ranbir Kapoor named brand ambassador of Asian Granito India
In the coming months, Asian Granito India Ltd will launch a brand campaign and TV commercial featuring Ranbir Kapoor
Shah Rukh Khan to represent Castrol and bp
Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and Castrol
Fortune’s Holi campaign takes celebrations from the streets to the kitchen
The 70-second digital film is conceptualized by Ogilvy India
Neeraj Chopra powers up Eveready collab with Ultima endorsement
'Delighted to associate with Eveready,' said the Olympic gold medallist about the collaboration
YouTube to ask creators to disclose AI usage
Only realistic content made from generative AI and other synthetic media will require disclosure, said the company
Jack Daniel’s owner appoints Gaurav Sabharwal to head India & South Asia
Before this, Gaurav Sabharwal worked with Diageo in various commercial leadership roles
Angel One announces partnership with IPL
Launches brand film to announce association
Pizza Hut rolls out new campaign for Melts
‘No Interruption, Only Satisfaction’ projects Melts as the perfect snack for consumers on the go
EMVIES to take place on March 22
The Advertising Club's 'Oscars of the media world' will be held at Jio World Convention Centre, Mumbai, at 6:30 PM.
The lessons I take from my mother are simple yet profound: Sujit Patil
In today’s ‘In her footstep’ series, Godrej Industries' Sujit Patil shares the valuable lessons he has learned throughout his journey from women
IPL 2024: Centuary Mattress is Official Sleep Sponsor of Sunrisers Hyderabad
As part of the sponsorship agreement contract, the Centuary Mattress logo will be prominently displayed on the leading leg of the player’s trousers
‘As a brand, you have to take a stand and cannot be a fence sitter’
In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about the brand philosophy of #ZindagiUnlimited
The Great Khali deep fakes take over Upakarma Ayurveda's new ad
The campaign intends to make a point about Upakarma Ayurveda's dedication to quality and authenticity
The Hindu appoints Subhash Rai as Digital Editor
Subhash Rai was earlier The Hindu’s Internet Editor
Microsoft onboards Mustafa Suleyman as CEO - Microsoft AI
Prior to this, Mustafa Suleyman was with Greylock as Venture Partner
Cadbury Dairy Milk salutes India's unsung heroes of cricket
#ThankYouFirstCoach is the brand's 2-part series campaign on the heroes who recognised and nurtured the talents of India's finest players
Minmini is social media partner for CSK
Minmini is a Tamil hyperlocal social media app
GOZOOP Group appoints Priyanka Sharma as Group Director
Prior to this, Priyanka Sharma was associated with Mirum India as Group Head
Mehak Chawla named Corp Communications Lead at Apple
Previously, Mehak Chawla was handling communications at Google Cloud
India has 678 million sports audiences: Ormax report
As per the Ormax Sports Audience Report: 2024, cricket, football & kabaddi are the most-watched sports in the country
Marico ropes in Tata Neu's Akash Banerji
Akash Banerji joins as Executive Vice President – Premium Personal Care, Media and Digital Transformation
ABP Ananda’s AVP & National Head, Amitosh Pal, moves on
Amitosh Pal has been associated with ABP Network for 19 years
16th ENBA edition: Jury meet concluded in New Delhi
ENBA honours excellence in Television News, recognizing outstanding broadcasters and industry leaders
Pressman House becomes Signpost House
Signpost India Limited has acquired the multi-storey commercial property near Mumbai International Airport for Rs 54 crore
Zomato withdraws ‘green fleet’ of veg delivery partners
Following a backlash, in a post on X, Zomato CEO Deepinder Goyal said to avoid discrimination its delivery partners will only be sporting red uniforms as earlier
73% of cricket viewers were Gen Z & millennials in 2023: Glance report
As per a report titled ‘The Cricket Playbook for Growth Marketers’, brought out by Adjust and Glance, 35% of cricket content engagement came from vernacular languages last season
IPL 2024: A win-win for TV and Digital?
Industry experts believe while digital, with smaller ticket size, will attract higher number of brands, TV will be preferred by advertisers for its higher recall value
Pitch CMO Summit - Mumbai 2024 tomorrow
The theme of this edition is ‘Leveraging Technology to Drive Customer-Centricity’
The Screen Test: Addressable TV brings its A-game to Advertisers
Industry players say Addressable TV has an audience in the metros and non-metros, and has an edge in advertising due to the personalised content and real-time data insights
Lok Sabha polls: After Google, Meta also asks advertisers to disclose AI usage in ads
Meta will take on AI-generated threats with expanded fact-checking, consumer awareness initiatives, and an Elections Operations Center
The heartbeat of my success: Celebrating the women who hold me together
Hiren Gada, CEO, Shemaroo Entertainment, on the incredible women in his life – his mother, sister and wife
BJP ropes in McCann Worldgroup & Scarecrow for creative duties: Report
The two bagged the account after competing with over a dozen agencies, said the report quoting people privy to the matter