The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life
Readers can scan the QR codes placed on the advertisement and watch the ad play out on their phones
Tejnani was earlier Group Account Head at Perfect Relations
Rao will oversee Analytics, Alliances, Marketing, Sales, and Product Innovation
Almeida will be responsible for heading the branding, communication, and digital marketing functions
Balakrishnan brings with him a rich experience of close to two decades in the Insurance and Finance Industry
The campaign reflects the brand’s essence to provide a tension-free future with effective insurance solutions
According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio
The campaign highlights how doctors are vulnerable to violence almost every day and urges people to protect those who protect us
Prior to this, Arora was MD and CEO of Aegon Life Insurance Company
Prior to this, Bachwani was Group Head - Customer Experience with Edelweiss Group