Former Dabur veteran Krishan Kumar Chutani joins Haldiram’s as CEO
Chutani stepped down as CEO of Dabur International Ltd after 26 years in Jan 2023
Date-wise News
2nd Edition of e4m Red Carpet Awards receives thunderous response, deadline extended
The award ceremony will be held in July 2023
Campaign celebrates resilience, determination & indefatigable spirit of Adani Group
The #Humkarkedikhatehain film has been created by Ogilvy
Mobil signs Hrithik Roshan as brand ambassador
Mobil had earlier partnered with Roshan’s action thriller ‘Vikram Vedha’
Leading from the front: Vineet Jain
In the second edition of the series, e4m brings to you the story of how Vineet Jain has led from the front in creating a diversified, futuristic, pioneering media conglomerate
Rephrase.AI names Jay Morzaria as Creative Head
Morzaria has been in the advertising and marketing industry for over a decade
Veteran producer Vashu Bhagnani forays into animation
Starts DB Films and Animation
WhatsApp Communications Director Vidisha Chatterjee moves on
Chatterjee was with WhatsApp for almost 3 years
PlayerzPot launches new campaign #TalentKiValue with Rashmika Mandanna
The campaign will reintroduce and recognize India’s unsung indoor gaming talents to the excitement of skill-based popular games on the PlayerzPot platform
Amitabh Bachchan partners with GSK for shingles awareness
GSK’s latest campaign film highlights the painful disease and its risk in adults above the age of 50 and the possibility of prevention
Tribes group acquires V-Square Media to create media entity - praNetR Tribes
V Square Media is a Bengaluru-based branding, media and marketing agency
NBCUniversal & JioCinema strike multi-year partnership
Viewers will have access to shows like Downton Abbey, Suits and The Office
Dainik Jagran Group wins big at INMA Global Media Awards in New York
The group won a total of nine awards at the INMA Global Media Awards
BW Businessworld charts 9 years of Modi government
The exclusive run-through highlights the remarkable achievements, innovations, developments, and a few misses under the NDA government’s tenure
Times of India Group campaigns bag 11 wins at INMA Global
The campaigns showcased India's achievements in 75 years since Independence
Sachin Tendulkar stars in Ageas Federal Life Insurance's 'Sachinverse'
The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life
Rajiv Makhni moves on from NDTV
He was with the channel for over 20 years
IPL 2023: 19 new categories & 95 new brands advertised in 71 matches held so far
According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India and Vishnu Packaging
Nutrabooti appoints popkorn as digital creative partner
Nutrabooti is an upcoming D2C brand manufacturing nutraceuticals for proactive and preventive healthcare
WPP and NVIDIA to develop AI-powered content engine
The engine will enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand
48.2 cr viewers recorded for live broadcast of first 66 matches of IPL 2023: Disney Star
According to the network, the CSK v KKR match registered the highest peak concurrency in Week 7 of 4.2 crore
Sidharth Malhotra named brand ambassador of audio electronics brand GOVO
The actor will represent the brand and endorse its audio products, enhance its brand presence and establish a deeper connection with its diverse customer base
Rajkummar Rao explains the ABCD of Syska's BLDC range of fans
By Design has conceptualised and produced the ad films
Tarun Bhagat elevated to CMO (India & South Asia Beverages) at Pepsico
Previously, he was the Senior Director: Marketing for Mountain Dew, 7UP, and Mirinda – International Beverages
Goafest 2023: Jagran Prakashan wins two Silver and a Bronze in Publisher Abby category
The media group stood second in the category with 16 points overall
The game changer: How digitalization is opening doors for consumer appliance brands
Guest Column: Priyanka Sethi, Director - Head of Marketing, Haier India, writes why digitalization is not only the need of the hour but also the road ahead for brands to strengthen marketing
RD&X connects MarTech to AdTech: Rajiv Dingra, CEO
The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in ad spends and much more
How creative tech is scripting a new future in Indian advertising
Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity
Consumers are sitting on a gold mine: Thomas Been, DataStax
Been talks about how a host of new tools are revolutionizing the way organizations utilize AI and big data, and more
Will Yaccarino’s Twitter bring brands back on board?
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts
Agencies for AI regulation in India
TechTalk: This is the first of a two-part series that explores what advertisers and agencies want from upcoming regulations on Generative AI