Furhan Ahmed Takes Charge as Head of Digital Transformation at Tata Consumer Products

Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India

by e4m Staff
Published: Jun 17, 2026 12:39 PM | 1 min read

Furhan Ahmed Takes Charge as Head of Digital Transformation at Tata Consumer Products

Tata Consumer Products has appointed Furhan Ahmed as Head of Digital Transformation, Sales & Marketing, as announced on his LinkedIn profile.
In his new role, Ahmed will focus on utilizing data, technology, and field intelligence to enhance the company's competitive advantage.
His responsibilities include driving digital and AI-led capabilities in sales and marketing, improving trade execution, and empowering field teams through technology.
Ahmed brings over 20 years of experience in business technology and digital transformation, having previously held leadership roles at companies such as Gabriel & Co., AstraZeneca, Unilever India, RB, and Oracle India.

Tata Consumer Products has appointed Furhan Ahmed as Head of Digital Transformation, Sales & Marketing. Ahmed announced the move in a LinkedIn post.

In his new role, Ahmed will focus on leveraging data, technology and field intelligence to create a sustainable competitive advantage for the business. His mandate includes driving digital and AI-led capabilities across the sales and marketing functions, with an emphasis on improving trade execution, enhancing commercial decision-making and empowering field teams through technology.

Ahmed brings more than two decades of experience in business technology, digital transformation and enterprise leadership. Throughout his career, he has held leadership positions spanning IT operations, service management, business analysis and product management.

His experience spans digital transformation, sales automation, customer relationship management, marketing automation and business engagement.

Prior to joining Tata Consumer Products, Ahmed served as Global Chief Information Officer and Head of the India Development Centre at Gabriel & Co., where he spent five years. He has also held roles at AstraZeneca, Unilever India, RB and Oracle India.

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Published On: Jun 17, 2026 12:39 PM

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