Speculations are rife about the Air India mascot's retirement. Experts share their views on whether it's too early to exile the iconic emperor

Tanzila Shaikh Jul 31, 2023 9:22 AM

Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?

exchange4media Staff Jan 16, 2023 8:17 AM

With Tata winning bids for Air India, the nation looks forward to welcoming the unflappable Maharaja again. Here's looking back at some of the best Air India ads featuring the royal mascot

exchange4media Staff Oct 11, 2021 9:14 AM