Kevin Mayer back at Disney
As per reports, Bob Iger has brought back Mayer along with Tom Staggs as advisors for the network’s TV business
Date-wise News
Parul Menghani quits Pocket Aces as Head of Marketing Communications & New Initiatives
She has previously served stints at ShareChat, Viacom18, Times Network, Disney, RBNL, Trell and Network18
Imran Khan and Chirag Raheja launch integrated agency 'Human'
The agency aims to follow a collaborative model, where they can partner with best-in-class talent for every brief
IPL expected to become the most popular sporting event worldwide: Earned Equity Report
Wavemaker's 8th edition of the report found that IPL 2023 saw significant growth, almost 2.5 times more than the previous period
‘Swiggy Weekends’ campaign hilariously piques consumers’ intrigue
The campaign will be integrated across platforms, including digital media, television, outdoor, and social media channels
HT Media names Saras Sethi as CRO North 1, Indra Narayan Das as CRO North 2
The appointments are in line with the publication’s special focus on the North market
Air India Express calls for creative pitch
As per sources, many leading agencies are in the fray
The Sleep Company appoints Ripal Chopda as CMO
Chopda has over 13 years of industry experience
Rice brand Kohinoor launches ‘Khushboo Kuchh Khaas’ campaign
Directed by renowned ad-filmmaker Prakash Varma, the campaign is conceptualised by DDB Tribal
News Nation Network’s YouTube channel surpasses 10 million subscribers
The channel says it will remain committed to delivering accurate and credible news to its audience
I don't take the trappings of glory and success seriously: Shereen Bhan
The Headline Makers series profiles the thought leaders behind the country’s most successful newsrooms
Infomo Global names ex-Softbank India Head and Airtel CEO Manoj Kohli as Chief Mentor
Kohli will lead Infomo Global’s mission to deliver advanced advertising personalization to the ad ecosystem worldwide
Kiara Advani: The many endorsements of the blue-eyed girl of brands
The actor, who turns 31 today, has been a brand favourite, endorsing products across industry segments – from personal care to gadgets
Raunak Pachisia joins ZMCL as Assistant VP-Marketing
Prior to this, Pachisia was Assistant General Manager-Marketing at ABP Network
'Mentoring should also be connected with DEI initiatives of an organisation'
Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group, says encouraging employees to upskill as agencies not only help them rise in their career but also put them in the growth mindset
Pranav Kapur joins L&K Saatchi & Saatchi as VP of Account Management
Kapur was earlier Associate Vice President at BBDO Worldwide
Ray-Ban launches film for its Reverse collection
The campaign film features supermodel Vittoria Ceretti
DENTSU CREATIVE India wins SM mandate for Dailyhunt's Xpresso
The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office
EPIC ON forays into originals
The OTT platform will launch its first six shows soon
Ebco’s films by Infectious Advertising shows the 'life changing’ impact of great furniture
The campaign kicks off with two films
Omnicom Media Group India elevates Deep Singh as National Head of Strategy
Singh was earlier PHD India’s Strategy Lead
Paresh Karan is now Finolex’s Marketing Lead
He was earlier with Microtek
Alok Jain joins Viacom18 as president and head of Colors Hindi & regional
Jain has joined Viacom18 after a close to seven-year stint at Disney Star
Lose the 'baggage', keep the Maharaja: Adland to Air India
Speculations are rife about the Air India mascot's retirement. Experts share their views on whether it's too early to exile the iconic emperor
ABP Network unveils AIRA - its first-ever Telugu AI anchor
The launch marks ABP Desam’s second anniversary
Minal Chauhan promoted to Associate Director of Marketing (North America) at ZEE5 Global
Minal's journey with ZEE Entertainment began in 2015
Now, Disney+ Hotstar mulling limit on password sharing: Reports
The streaming platform is considering allowing only four devices per subscription for its premium users, a news agency has reported
Social media ads: How much is too much?
SM platforms have mastered the art of seamlessly blending ads into users' feeds. This allows ads to be consumed as content, without causing negative impact on user experience, say experts
Google is focused on being invested in all parts of the ad business: Dan Taylor
From AI adoption to cookie deprecation to charges of unfair practices, Dan Taylor, VP of Google’s Ad Business, spoke to e4m on a host of issues during his recent India visit