Airtel Payments Bank’s new brand campaign showcases ‘The Green Way to Pay’
The campaign revolves around the bank’s newest offering for its customers, eco-friendly debit card
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Airtel Payments Bank brings on board Shilpi Kapoor as Chief Marketing Officer
Prior to this, Kapoor was with American Express as Director of Marketing
Airtel Payments Bank ups ad spends by 118% in FY20
The banking arm of Airtel has spent Rs 101 crore on advertising in FY20 as compared to Rs 47 crore in the last financial year
Airtel Payments Bank’s new ad showcases simplification and access to digital banking
Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner