Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family

Sohini Ganguly Mar 4, 2024 9:15 AM

Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands aren't being transparent

exchange4media Staff Jun 28, 2023 9:05 AM

Mazumdar joins from Ogilvy India’s 82.5 Communications

exchange4media Staff Mar 16, 2023 8:46 AM

Mozumdar joins the agency from Chlorophyll brand consultancy, where he was most recently serving as CEO

exchange4media Staff Jun 1, 2021 2:08 PM