Commenting on the association, Sambit Dash, VP Marketing, Honasa Consumer Pvt. Ltd., said that Hassanandani resonates with our consumers and fits in strongly with our brand ideology of Goodness Inside
Television actors Anita Hassanandani and Krystle D’souza have participated in the challenge
The 9-minute-long video aims to break stereotypes while bringing out different personality traits of a poker player in a humorous manner
Conceptualised by VMLY&R, the campaign roped in TV celebrities such as Bharti Singh, Anita Hassanandani, Hina Khan and Deepika Singh, as well as key TikTok influencers