Conceptualized by Ogilvy, the campaign includes a series of 11 light-hearted films showcasing the jingle’s presence in various moments of a consumer’s daily life
Anurag Agnihotri will report to the Ogilvy India CCOs, and be a part of the core Ogilvy West leadership
The film drives home the message of staying optimistic about the future even when the present seems challenging
The launch is being supported with a 360-degree campaign put together by Ogilvy India