Date-wise News
The awards recognise trailblazers in the marketing ecosystem for their creative, innovative and path-breaking works
e4m Staff Mar 21, 2024 9:59 PM
The whitepaper articulates the challenges and opportunities for the sector ahead
e4m Staff Mar 21, 2024 6:20 PM
At the Pitch CMO Summit 2024, marketing leaders discussed the nitty-gritty of Consumer Loyalty 2.0
e4m Staff Mar 21, 2024 5:55 PM
This is Hindware's third consecutive year of partnership with Punjab Kings as a sponsor and the second year as an associate sponsor for RCB
e4m Staff Mar 21, 2024 5:33 PM
Saurabh Vatsa will take over from Rakesh Srivastava, current Managing Director who retires effective March 31, 2024
e4m Staff Mar 21, 2024 5:14 PM
#ChamakNayiSochKi has broached the topic of treating house helps with the dignity they deserve
e4m Staff Mar 21, 2024 4:44 PM
The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes
e4m Staff Mar 21, 2024 4:37 PM
B Thiagarajan, Managing Director, Blue Star engaged in a fireside chat with e4m's Dr Annurag Batra around all things marketing and customer-centricity at Pitch CMO Summit 2024
e4m Staff Mar 21, 2024 4:24 PM
Both will report to Vanaja Pillai, President, 22feet Tribal Worldwide
e4m Staff Mar 21, 2024 4:00 PM
Varun Dhawan will feature in the brand’s upcoming multi-channel campaigns and marketing initiatives
e4m Staff Mar 21, 2024 3:22 PM
Conceptualized by Ogilvy, the campaign includes a series of 11 light-hearted films showcasing the jingle’s presence in various moments of a consumer’s daily life
e4m Staff Mar 21, 2024 2:40 PM
As per the report, over 65% of respondents spend over 16% of their budget on MarTech
e4m Staff Mar 21, 2024 2:12 PM
Havas’ new design network has been launched alongside a new proprietary study, Citizen Brands
e4m Staff Mar 21, 2024 1:49 PM
The Baba Ramdev-owned ayurvedic products company was accused of defaming evidence-based medicine by the Indian Medical Association
e4m Staff Mar 21, 2024 1:43 PM
The outdoor campaign for Ultima batteries is an 80x30 billboard with a 44ftx25ft battery on one of the city’s busy flyovers
e4m Staff Mar 21, 2024 1:22 PM
The second edition of BW Retail World Summit and Awards is scheduled to take place on 28 March 2024
e4m Staff Mar 21, 2024 1:00 PM
This collaboration marks Fixderma's inaugural foray into cricket sponsorship
e4m Staff Mar 21, 2024 12:49 PM
The ad was executed by Flam, an AI-powered mixed-reality content platform for marketing
e4m Staff Mar 21, 2024 12:36 PM
Parikshit Bhattaccharya, CCO at BBH India, talks about completing one year with the agency and the different initiatives they are taking to revamp the working style
Tanzila Shaikh Mar 21, 2024 11:50 AM
According to Star Sports, advertisers will have the opportunity to precisely target ads
e4m Staff Mar 21, 2024 11:19 AM
NIC Ice Creams will be the Official Ice Cream Partner for Mumbai Indians
e4m Staff Mar 21, 2024 10:35 AM
Some digital sponsors are Dream11, Tata Motors, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand, Rapido
e4m Staff Mar 21, 2024 10:33 AM
It's perhaps not wrong to cater to the needs of India's formidable vegetarian consumer base; however, it's equally important to acknowledge the human repercussions in any business move, say experts
Tanzila Shaikh & Sandhya Raghavan Mar 21, 2024 9:25 AM
The theme of the conference is ‘Leveraging Technology to Drive Customer-Centricity’
e4m Staff Mar 21, 2024 9:23 AM
Experts say the key of smart wearable advertising lies in striking a balance by delivering relevant and useful information without breaching the privacy of the consumer
Shantanu David Mar 21, 2024 9:11 AM
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about JioCinema’s preparations for IPL 2024 and offerings for advertisers
Shantanu David Mar 21, 2024 9:03 AM
While DAVP has spent close to Rs 38 cr, I-PAC and PEN have incurred an expenditure of Rs 6.3 cr and Rs 1.8 cr, respectively, in the last six months, as per Google Ads Transparency Centre data
Kanchan Srivastava Mar 21, 2024 9:03 AM
Sebi had issued the summons to the Chairman Emeritus of Zee Entertainment Enterprises in an alleged fund diversions case
