Static and digital billboards have been positioned along major roads and intersections, targeting key routes, the company said
The TVC features actress Kriti Sanon
The new design revamp includes new lettering and fresh new packaging
The campaign also introduces the newly revamped packaging design of Appy Fizz
Sanon will feature alongside Jr. NTR in a national television commercial planned for Appy Fizz
The multi-media campaign has been rolled out across TV, Digital and OTT channels
&Walsh, the creative agency for Parle Agro, has led the campaign narrative for the television commercials, print and digital
Nadia Chauhan, JMD & CMO, Parle Agro, explains why IPL, with its many advantages and unique propositions, is a game-changer for the Frooti and Fizz range
The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun