Hamdard launches campaigns for Cinkara and Naunehal Gripe Syrup
Hamdard has revived its popular campaign, ‘Zindagi ka josh har dum’
Date-wise News
Viacom18 to curate fan-centric content for Mumbai Indians
The network will build an added layer of story-telling for the fans of MI
Robin Uthappa named brand ambassador of fantasy sports platform Sportiqo
Sportiqo will also launch a host of digital campaigns with Uthappa in the near future
Nikhil Gandhi quits MX Player
The development has come at a time when parent company Times Internet is in talks with Amazon for the sale of MX Player
In new campaign, Rajkummar Rao highlights perils of not having Lay’s at home
The campaign is created by Leo Burnett
Jio to launch 20 ad films during IPL
The campaigns will highlight the benefits of 5G
Jr. NTR and Kriti Sanon come together for Appy Fizz campaign
The campaign also introduces the newly revamped packaging design of Appy Fizz
WION to launch on UK’s DTT platform Freeview
The channel will be available from March 22, 2023
Ranveer Singh pips Virat Kohli to become 'Most Valued Celebrity of 2022': Kroll report
Singh's brand value of $181.7 million puts him ahead of Kohli, Akshay Kumar, Alia Bhatt and Deepika Padukone
Surinder Films acquires Bengali OTT platform Addatimes
The first web series after acquisition to be streamed on Addatimes will be Amriter Sandhane - The Banaras Chapter
Radio City & Mid-day's Season 4 of the Hitlist OTT Awards sees 67.5mn votes
The award ceremony was conducted virtually on 17th March 2023
We have to play an important role in pushing narratives that matter: Nandini Chatterjee
Chatterjee, chief marketing and communications officer, PwC India, talks about the company's focus on Women in Tech
Class has no ‘class’
Guest Column: Markand Adhikari, Chairman & MD of SABGROUP, writes that the new trend of nudity and obscenity in OTT is harming society and putting freedom of expression in danger
PubMatic appoints Sandro Catanzaro as VP of Product Management for CTV and Video
Catanzaro joins PubMatic from Roku
Airtel launches new brand campaign to show ‘limitless possibilities’
The TVC campaign has been conceptualised by DDB Mudra
Goafest to be held on May 24-26
The 16th edition of the advertising fest will take place at Grand Hyatt, Bambolim, Goa
Asian Paints says ‘Shauq Ki No Limit’ in new campaign
The campaign has been conceptualised by Ogilvy India
Madison World turns 35
Known as India's largest independent communications group, the company was founded on March 21, 1988 by media veteran Sam Balsara
Mortein launches Mortein Smart+ with innovation at cinema hall
Mortein initiated an experiment to imitate a mosquito attack on the screen in the PVR theatre with an added audio effect that was heard as buzzing
Metro Brands appoints Deepika Deepti as Sr. VP-Marketing
She has 18 years of experience in the retail industry
Edelweiss Mutual Funds TVC talks of visibility of returns
The ‘Kitna Milega’ campaign showcases Target Maturity Funds' unique investment approach
Tanishq’s Ugadi film celebrates women creating own narratives
The film is a celebration of the brand’s Ugadi collection ‘Vardhini’
Star Sports announces a commentary panel of cricket legends for IPL 2023
The panel comprises world cup winning players, coaches and other experts
Joji George appointed CEO of Percept Live
Joji has managed cross-functional teams across South East Asia and South Asia
NCLAT reserves judgment in Google case
The tribunal has been hearing this case since February 15
Hoop Entertainment signs multi-show deal with Audible
Hoop Entertainment will produce 70 hours of original, multi-character, audio series content that will be exclusively distributed on Audible
Mercedes-Benz talks of plans to go all-electric in digital campaign
The campaign ‘tells the story’ of the three-pointed star logo
Mullen Lintas appoints Sharon Picardo as Executive Director & Head of Mumbai
Picardo has 22 years of experience as P&L Head and Brand Strategist
SBI General Insurance names Rathin Lahiri as Head-Marketing & CSR
Lahiri comes with 30 years’ experience in financial services & consumer industries
Amazon to ‘eliminate’ 9,000 more employees
The layoffs will be done in AWS, PXT, Advertising and Twitch, CEO Andy Jassy has said in a blog post
'Brands should adapt to the dynamic media landscape and GenZ's changing habits'
Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from the agency's strategy team discuss the ever-evolving media behaviour of the youth and what brands can make the most out of it
Gauranga Das Prabhu to be part of enba jury panel
Prabhu is an author, spiritual leader, inspirational speaker and member of ISKCON’s Governing Body Commission
Longest-ever DD Free Dish auction gives Prasar Bharati Rs 1069 crore
The average price per slot stands at Rs 16.5 crore
Pitch CMO Summit 2023: Brand leaders to share thoughts on ‘The Agile Marketer’
The summit will be held in Mumbai on 24th March, 2023
AI is the biggest emerging trend in SAAS: Vivek Bhargava, ProfitWheel
The Co-founder of ProfitWheel Bhargava discusses how AI and Generative AI have emerged as big game changers in the consumer experience and marketing segment
Marketers need to build effective, full-funnel advertising propositions: Taranjeet Singh
The Managing Director, South APAC, at Criteo talks to e4m about the company’s growth from a single solution company to a multi-product commerce media platform