Madison Media Alpha and PMG set up Atomberg's partnership deal with BCCI
The deal will begin in 2024 and will cover all major BCCI events until 2026
arindam-paul
With cricket on TV, our business has grown 2x, gained disproportionate reach: Arindam Paul
Arindam spoke about how cricket on TV delivered a lower cost of reach than other mediums, gave instant reach build up and significantly drove up brand, business and distribution metrics
Atomberg applauds 'upar waala' in new campaign for fans
The twins Atom and Berg are back in the new campaign, talking about the looks and energy-saving features of Atomberg fans