Exhicon Events expands into the tourism industry
Exhicon Events’ shares rose 1.06% as it expands into tourism
Date-wise News
Ashish Kharwatkar launches agency, Fun Intended Advertising & Stuff
Ashish Kharwatkar has announced the launch of his agency on LinkedIn
Navbharat Nagpur’s Ashutosh Shrivastava no more
Ashutosh Shrivastava was Director of Dainik Metro Intake and National Marketing Head of Navbharat Nagpur
L&K Saatchi & Saatchi’s Neeraj Sharma moves on
Neeraj Sharma was associated with the agency for 2 years
Godrej & Boyce’s R-Day film says India’s true power lies in its collective force
The brand film is conceptualized by Creativeland Asia
Former Madison World CFO RSR Murthy no more
Murthy was associated with Madison World from 2008 to 2017
Brands tap into the #Lollapalooza2024 energy
Several brands like Maybelline India, Levi’s, Maruti Suzuki Nexa, Johnnie Walker, Budweiser, Bisleri Vedica, and CRED unveiled exclusive experience lounges at Lollapalooza 2024
Ramraj Cotton names ‘Kantara’ actor Rishabh Shetty as brand ambassador
The brand will be unveiling a campaign with Rishabh Shetty
Saurabh Bharara named Vice President and Business Head at DLF Luxury Malls
Saurabh Bharara has in the past worked with hotel brands like Oberoi Hotels and Resorts, The Leela Palaces and Resorts, Marriott International
Nilkamal Sleep collaborates with Bobby Deol
Nilkamal Sleep has launched a digital film featuring Bobby Deol to bring to life the brand idea of "Thoughtfully Designed for You”
Embrace the challenges and keep kite-flying to the minimum: Praveen Rikhy
Lifetime Achievement Award winner Praveen Rikhy shared her experience at the e4m Women Achievers’ Award 2023
Transforming dreams into reality: Tata Tiscon's pioneering campaign
Tata Tiscon has launched a comprehensive 360-degree campaign centred around its latest offering, the 550SD rebars
2nd Edition of Greener Tomorrow Conclave & Awards 2024 to be held on Jan 30
The event will navigate the terrain of and the advancements in the recycling industry in India
BW Education’s EduNext Summit And 40 Under 40 Awards to be held on Jan 31
Academics & educational entrepreneurs to share their perspective on changing dynamics of education in the wake of AI, NEP and edtech penetration
Protinex celebrates the virtues of strength in new ad campaign
The campaign will be prominently featured on television channels and various digital platforms, including Protinex's YouTube channel and social assets
Disney+ Hotstar's Sidharth Shakdher joins Ola as Global CBO
Sidharth Shakdher stepped down in November 2023 as CMO of Disney+ Hotstar
Hyatt's wedding biz grew 200% from 2019: Kadmbini Mittal
Mittal, Regional VP, India & Southwest Asia, Hyatt talks about 'Perfectly Yours 2.0', personalized wedding experiences, changing consumer trends, performance of the wedding sector and more
Fighter and Anil Kapoor team up with black alkaline water brand Evocus
This is the brand's debut association with a film
Myntra Ads Ramp-Talk: Online retail media marketing & its role in building stronger brands
The inaugural edition of the CMO conclave, organised by Myntra in collaboration with exchange4media, was held in December in Bengaluru
Dentsu Creative India bags digital duties of 4 Sony channels
The agency will manage the online presence and marketing campaigns of Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2
India is open for business, says ONDC in debut brand film
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
Madison Media Alpha and PMG set up Atomberg's partnership deal with BCCI
The deal will begin in 2024 and will cover all major BCCI events until 2026
Nitin Bansal joins Lokmat Media as General Manager & Branch Head, Bangalore
Bansal was previously with the Times Group as Client Partner
Was Sony's strategy all along to engage with Zee and then withdraw: Subhash Chandra
In an interview with The Economic Times, Subhash Chandra, chairman emeritus of Zee, assuaged shareholders and also shared his thoughts about the possibility of future deals
Unilever’s Sandeep Kohli to be CEO of Aditya Birla’s Novel Jewels
Sources indicate that Sandeep Kohli will assume the new role in April 2024
Cinema advertising a hit again, courtesy box-office successes
Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform
Ad landscape in 2024: Uncertainty looms large as startups face multiple challenges
The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and retrospective taxes
What’s driving the Brand Bharat narrative?
A rise in number of regional creators, increasing focus on languages and cultures, and initiatives like ONDC and Make in India have been key forces in the Brand Bharat growth story, say experts
Lok Sabha polls to boost OOH biz by 25%: Experts
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium