au-bank

International Men's Day: The changing shades of masculinity in ads

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A look at how the portrayal of men and masculinity in ads has undergone a sea change over the years

Sandhya Raghavan Nov 18, 2022 9:08 AM

AU Bank comes up with digital-only campaign for LIT Credit Card

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The campaign includes three 15-second films

exchange4media Staff Jun 28, 2022 11:21 AM

AU Bank partners with Vserv to give innovative spin to ad campaign ‘Badlaav Humse Hai’

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Vserv cracked an innovative engagement for AU Bank’s campaign by creating an ad unit completely covering the users' screen to look like an incoming video call from Bollywood actor Aamir Khan himself!

exchange4media Staff Mar 17, 2022 12:19 PM

AU Bank launches festive campaign #Badlaavhumsehai

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With this film, the bank addresses the age-old custom of males of the household eating before the women

exchange4media Staff Sep 13, 2021 2:53 PM

Across agencies, we have cumulatively added over Rs 400 crore to business: Kartik Sharma

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Sharma, Group CEO, Omnicom Media Group reflects on his challenging first year in the role

Christina Moniz Jul 20, 2021 8:50 AM

OMD India wins marketing and media mandate for AU Bank

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OMD Mumbai Office will be responsible for end-to-end customer-focused campaigns and the delivery of faster business outcomes as part of this mandate

exchange4media Staff Apr 19, 2021 12:32 PM