Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster
Barua’s resignation came in barely a few months after Jyoti Bansal, Chief Executive Officer, moved out from the organization in June this year
The beauty company has also launched a new brand campaign, ‘Watch Me Now’ to showcase its philosophy
The partnership is meant to accelerate the adoption of automated & audience-driven OOH and place-based advertising
The account will be handled out of the agency’s Kolkata office
Moving Walls will now be able to tap into Quadrants GDPR-compliant methodology of data tracking across multiple markets
Kapre has previously worked with Unilever, Wrigley, PepsiCo & United Biscuits across business leadership roles
The account will be handled by Rediffusion’s Mumbai office