Mindshare & HUL take top honours at The Maddies 2022
Madison Media, Interactive Avenues, InMobi, PHD Media, OMD among other key winners
Date-wise News
Nykaa CFO Arvind Agarwal resigns
He would pursue other opportunities in the digital economy and start-up space, the company said
iTV Network pulls out its channels from BARC ratings
There is a total loss of faith and credibility in the working of BARC, the network said in a statement
FanClash announces esports athlete Jonathan Amaral as its brand ambassador
With the partnership, the company aims to elevate the brand’s awareness and build trust in the community
Our approach to engage in constructive dialogue allowed us to make progress: K Madhavan
We remain confident of moving to an environment of regulatory forbearance, said Country Manager and President of Disney Star reacting to TRAI amending NTO 2.0
Healthy rivalry or outright disparagement? When brands tread the thin line
Marketing experts give us their two cents about comparative advertising versus product disparagement in light of the Domex vs Harpic war
ONDC will be a very powerful arsenal for marketers: B Thiagarajan
At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused
R for Rabbit ropes in Shriya Saran to promote their Pure & Beyond baby care range
Urges parents to do #ChoosePurity' when choosing baby care products
TRAI restores Rs 19 MRP cap for inclusion of TV channels in a bouquet
A broadcaster can offer a maximum discount of 45% while pricing its bouquet of pay channels over the sum of MRPs of all the of pay channels in that bouquet
Delhi HC rejects plea to restrain Palki Sharma from joining TV18
The HC has, however, prohibited Sharma from divulging any confidential information that could hurt Zee Media Corporation's interests
Home Credit India appoints Bhrigu Sehgal as Chief Sales Officer
Bhrigu has an experience of over 16 years, with stints at Kotak Mahindra Bank and Yes Bank, among others
SG Analytics appoints Rob Mitchell to its advisory board
The industry veteran is the Co-founder and CEO of FT Longitude
Bob Iger initiates Disney restructuring shortly after taking over as CEO
Iger has also said that the restructuring will see the departure of Disney Media and Entertainment Distribution Chairman Kareem Daniel
Koffee with Karan Season 7 delivers exceptional ROI for brands
Season 7 of Koffee with Karan, a Disney+ Hotstar exclusive, has delivered 100% success for brands, outperforming industry benchmarks, upping the ante of key brand metric results
Ronaldo-Messi Louis Vuitton ad: 3 reasons why it's iconic
The chess position, the briefcase and the duo themselves make this LV ad a GOAT in its own right
Kalyan Jewellers joins FIFA World cup campaign with Es Vida collection
The brand has roped in Indian women’s footballer Sweety Devi for the same
Amagi acquires Streamwise to boost streaming data analytics solutions
Amagi plans to offer Streamwise capabilities as a stand-alone offering to customers
Delhi HC restrains Palki Sharma from divulging ZMCL info to third party
The Court also rejected plea to restrain the former Managing Editor of WION from joining and continuing employment with TV18
Gurpratap Singh joins The Rockefeller Foundation as Lead – Asia Comms & Media (Consultant)
Singh is also the lead of advocacy and communications for YuWaah at UNICEF
Press Club under investigation for ultra links: Reports
As per media reports, the IB is investigating if a recent press meet was held by the banned PFI group
Madison Digital launches creative & social media unit – Madison Loop
The unit will be led by Kosal Malladi, Vice President, Madison Digital
OPPO and Skit.ai partner to launch Voice AI customer support solution
The Head of Customer Service at OPPO, Saurabh Chaturvedi, and CEO of Skit.ai, Sourabh Gupta, speak to e4m about the partnership
Abe Thomas, CEO-Reliance Broadcast, to be Adjunct Professor at Taylor's University
Thomas will be part of the university’s school of media and communications faculty
DOT: No restriction on no. of TV channels per transponder bandwidth
The department of telecom has, however, said the teleport operator and TV channels will be responsible for maintaining the quality of reception
Chris Riedy to lead Twitter advertising & sales
He takes over after Robin Wheeler was asked to exit the role
Publicis Groupe to launch ‘Decoding ONDC - Perspective For Marketers’ report
The report has been prepared in partnership with Digital India Foundation and outlines the next big shift in online commerce
PR trains you not only for work but for life: Swati Guwalani
Guwalani, senior director, Genesis BCW, was presented with the ‘Emerging Leader in PR’ award at the 3rd e4m PR & Corp Comm Women Achievers Awards 2022
Best ads of the fortnight: Hershey's ad is ghoulishly good, Mondelez's gets 5 stars
Here's our pick for the most creative spots between November 1st and 15th
GECs: Volume of content on the rise, but not producers' revenue?
Content volume has risen due to increase in the number of TV channels, but revenue of production houses has not increased as much because the ad revenue is not growing satisfactorily, say producers
Pitch BrandTalk & Top 50 Brands 2022: Power-packed list of speakers to share insights
To be held on 29th November, 2022, from 10am onwards at Radisson Blu Plaza, Delhi
Kartik Aaryan turns 32 today: What makes him a brands' blue-eyed boy
Apart from delivering a string of Bollywood successes, the actor has been the face of several endorsements due to his appeal among the millennial and Gen Z audiences