Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications, DBS Bank India tells us all about the new campaign, brand ethos and the challenges of being a foreign bank in India
Through this campaign, the Bank endeavours to send out a positive message to the society that we can adapt to the new normal through collaboration and innovative thinking
The bank has leveraged AI and Facebook messenger app to drive downloads for YONO, YONO Lite, SBI Quick, BHIM SBI Pay and Online SBI
According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year