Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications, DBS Bank India tells us all about the new campaign, brand ethos and the challenges of being a foreign bank in India

Ritika Raj Dec 5, 2022 9:06 AM

Through this campaign, the Bank endeavours to send out a positive message to the society that we can adapt to the new normal through collaboration and innovative thinking

exchange4media Staff Aug 8, 2020 4:00 PM

The bank has leveraged AI and Facebook messenger app to drive downloads for YONO, YONO Lite, SBI Quick, BHIM SBI Pay and Online SBI

exchange4media Staff Aug 6, 2020 1:10 PM

According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year

Sonam Saini May 28, 2020 9:12 AM