The brands in these categories need to build a customer base and for that they have to advertise aggressively, say industry experts

Sonam Saini Mar 4, 2022 8:56 AM

Mehta was formerly AVP- Corporate Communications, at State Bank of India.

exchange4media Staff Jun 7, 2021 1:58 PM

‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ campaign is aimed at encouraging the audience to shift their life insurance buying process online

exchange4media Staff Feb 6, 2021 8:00 AM

In the second session of the webinar, panellists discussed how the finance sector in India will evolve in the digital world

exchange4media Staff Jan 29, 2021 8:38 AM

According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year

Sonam Saini May 28, 2020 9:12 AM