The brands in these categories need to build a customer base and for that they have to advertise aggressively, say industry experts
Mehta was formerly AVP- Corporate Communications, at State Bank of India.
‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ campaign is aimed at encouraging the audience to shift their life insurance buying process online
In the second session of the webinar, panellists discussed how the finance sector in India will evolve in the digital world
According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year