Abhinandan Gopalsetty appointed Head of MINI India at BMW Group
Previously, Gopalsetty was the Head of Sales and Marketing at BMW India
bmw
BMW Motorrad India awards digital & creative mandate to Sociowash
The agency will be responsible for handling BMW Motorrad India’s brand campaigns, influencer marketing, website, and SEO needs
Lodestar UM wins BMW India’s integrated media mandate
The agency retains the media duties of the auto major for 5 more years following a multi-agency pitch
BMW appoints Rediffusion as lead creative agency in India
The business will be handled by Rediffusion Delhi
Pallavi Singh joins Hero MotoCorp as Head - Digital & Customer Services
She was earlier Marketing Director at BMW India
Be an enabler to be accepted in the e-sports community: Pia Schorner
Schorner, Head of Gaming & Sponsoring, BMW Group, Germany, shared how the automaker has found success in e-sports, at the e4m Game On Summit
Car manufacturers spent over Rs 3400 crore on advertising in FY21
The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20
MX Player to showcase 'Cruising Legends: Dawn Patrol'
For this series, 4 powerful brands join forces to narrate a unique tale of new beginnings and inspiration when it comes to travel in India
How BMW used OOH to build up excitement around their new model launch
Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine
How mobile has become the marketer’s resilient channel
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth
Vikram Pawah named President, BMW Group India
Pawah is at present Chief Executive Officer of BMW Group Australia & New Zealand
BMW restarts operations, launches ‘contactless experience’ for sales & aftersales
Catering to the production demand in the country, BMW’s local production at Chennai plant has also resumed operations with 50% of the workforce
BMW will remain resilient & responsive in every way: Arlindo Teixeira
Teixeira, acting President, BMW Group India, speaks to e4m about the carmaker's new contactless service, the impact of the pandemic on the auto industry & plans for the road ahead post COVID
Rudratej Singh, BMW Group India's President & CEO, passes away
Singh reportedly passed away after suffering a cardiac arrest