Paramount+, the D2C platform of Paramount, will also be launched in India along with the new streaming product, the company’s Global Chief said in the Q2 earnings call
Paramount+ will not have to invest in local content and marketing due to the company's partnership with Viacom18, said Paramount Global CEO Bakish at the Credit Suisse Communications Conference
Bakish believes that apart from the investments from Bodhi Tree, the strategic partnership with Reliance will help Viacom18 drive the next level of growth in India
The media company has said its domestic advertising revenue was affected by significant declines in political advertising compared with the prior-year quarter