As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which is a much better way to call it’
The campaign features newcomers like Yashasvi Jaiswal, Ruturaj Gaikwad, Avesh Khan, Umran Malik and Ravisrinivasan Sai Kishore
The campaign, Boost: Game Stamina Ka, has a unique game customized within World Cricket Championship 3
Conceptualised by Mindshare Content+, ’Boost: Game Stamina Ka’ game has a custom mode where players can battle a male squad with an all-female squad
These ads with their creativity, use of ambassadors and brand messaging were a sight for sore eyes in a fortnight of ad wars
The campaign has been created by Wunderman Thompson
New entrants to the brand list were Ajio, Boost and Amazon Prime Video. Hindustan Unilever continued to be the biggest advertiser
Conceptualised by Wunderman Thompson, the campaign also saw brand ambassador Virat Kohli taking to his social media accounts to amplify this message